Looking Back on iWon.com - Another Great Idea That Didn't Quite Make It
The idea behind iWon was to combine Americans’ love of playing and scoring with their need to find websites. iWon was a fun site. You got points for searching, and your points contributed to your odds in regularly scheduled drawings. It was difficult to leave without getting your 100 points – something compelled you to continue fiddling until you reached your daily maximum.
So, iWon was getting traffic, and repeat traffic. We wonder how many times people just made up silly searches to get their 7 points. We certainly did. Other search engines have since tried similar strategies. Bing rewards you for searching now. But iWon didn’t make it.
By 2008, iWon was no longer a search engine. It is now a gambling portal and is part of IAC Search and Media, which includes Ask.com, Excite.com, Citysearch.com, Insiderpages.com, Thesaurus.com, Dictionary.com, Vimeo.com, Chemistry.com, Match.com and many, many more.
David Cotriss writes a nice history of iWon for The Industry Standard in his piece published May 20, 2009, “Where are they now: iWon.”