Google Search Engine Analysis

Google is the internet’s dominant search engine, and is one of the largest public databases of information that exist today.

Approximately 92% of all Internet searches are done using Google, through Google.com and the network of sites licensing the Google search results (such as AOL).

Google is an amazing search engine. Google doesn’t care what kind of files you have on your site – it will index almost anything. And Google ranks your site according to pretty standard algorithms, except for one really neat factor: your site is ranked in part based on the number and quality of sites that have linked back to it. A critical element of the link to your site is the phrase in the link. If the link has the words really amazing website, then your site will get a slightly higher search rank for the phrase really amazing website.

Google also doesn’t seem to have any editor “quality rating” system, a system adapted by older search engines such as AltaVista, Yahoo!, and LookSmart ,  which gave higher ranking to sites based upon subjective evaluations of editors.

To read the Stanford University research paper that started it all, click here. Read Larry Page’s Stanford presentation, “PageRank: Bringing Order to the Web.”

Google Search Engine Analysis

URL:
http://www.google.com/

THE KEY:
Optimize each page of your site for one keyword phrase and get other sites to link to yours.

SEARCH RESULTS:
Google has its own spider which builds its own database of websites. Google is the fastest growing and most popular search engine. Google’s search algorithm pays particular attention to the number of sites linked to your site in determining its ranking. Also, Google will index almost any kind of file, including Adobe PDF files, text files, and database generated files (like asp pages).

GOOGLE SEARCH TIPS:
allinurl:keyword searches for Web pages with a specific alphanumeric string in the page url.
link:www.url.com searches for links that point to a specific website.
related:www.url.com searches for websites that Google deems similar to a specific website.
keyword site:url.com searches for pages at a specific website that include a specific keyword or phrase. Use url as your keyword to see all the pages that Google has indexed from your site. Example: “seologic site:seologic.com” will show all the pages from our site that are indexed on Google.

TOOLS:
Google Information for Webmasters
Removing Content from Google Request Form
Google Product Search (Formerly Froogle!)
Google Scholar Search
Get the Google Toolbar
Report Spam to Google
TouchGraph GoogleBrowser V1.00
Google Glossary