How can we get management’s attention and committment to website improvement? Once you begin using SEO, how long until you see improvement in your search engine placement? What exactly is search engine optimization? I have subscribed to dozens of ezines re: search engine optimization, and purchased books. I want to narrow it down to one source that I can depend on, instead of dozens. What’s the best source? If I’m redesigning a website, when should I start thinking about search engines? Which is the most used search engine?