Category Archives: Pay Per Click Marketing
An Interesting Infographic about Google
The vast majority of infographics are poorly executed and fail to use visual elements to illuminate their data. This recent
Google Enhances Landing Pages Analytics
We’ve written previously on the many benefits of customized landing pages for online marketing campaigns. Search Engine Land reports that
Google+ Pages Bribe Brands with Better Search Results
Google announced today the launch of Google+ Pages for businesses and brands. The new profiles, available to everyone in just
Google is Working to Improve Your Flow
There have been random sightings of this over the past few months, and today Google made it official… they’re introducing
Google & the HTTP Referrer: Split Personality Disorder?
Google moving to obfuscate HTTP Referrer data. You should be concerned. Background Since “the beginning” of the Web as we
Handy Infographic Highlights Growing Importance of Local Search Marketing
As the Internet grows bigger, searching is getting smaller — or at least more local. We’ve been harnessing the power
Latest Eye-Tracking Results on Google SERPs
The good folks at SEOmoz have just released some interesting results from an eye-tracking study examining how people visually interact
Think You’ll Ever “Duck Duck Go” Something?
With Google’s latest earnings report announcing $10 Billion (Yes, Billion with a “B”) in revenue and net income of almost
Google Continues World Domination
The latest September 2011 data from ComScore indicates that Google share of the search marketplace has risen to 65.3%, up
Running PPC Campaigns Without Customized Landing Pages? You’re Doing it Wrong.
Google is changing the way that AdWords Quality Score is determined, and is increasing the weight given to Landing Page