Category Archives: Pay Per Click Marketing
Google Pushes Out Personalized Search
Google issued a press release last Friday evening – a time that PR professionals usually reserve for stories they hope
Man Threatens Google in News of the Wierd
Suddenly, search engine news becomes “news of the wierd.” A man named Michael Anthony Bradley was arrested on Thursday in
Man Threatens Google in News of the Wierd
Suddenly, search engine news becomes “news of the wierd.” A man named Michael Anthony Bradley was arrested on Thursday in
Google Loses Trademark Suit, MSN and Overture Extend Agreement
Google was successfully sued in Nanterre, France for selling AdWords sponsored listings tied to a trademarked term. Google is appealing
Microsoft Ends Agreement with LookSmart, The Market Reacts
Microsoft will end it’s contractual relationship with LookSmart in mid-January (January 15) and will instead focus on building its own
Yahoo! Acquiring Overture – And United States Patent 6,269,361
Yahoo! and Overture announced this morning that they had closed a deal under which Yahoo! will acquire Overture outright for
Google Launches AdSense, Now Everyone Can Host AdWords Ads
Google has just launched and announced a new program for Webmasters called AdSense. Basically, it’s an easy way for websites
Microsoft Aims at the Search Engine Marketplace, Google Signs Up Amazon.com
Microsoft is getting plenty of press as a result of a Reuters interview with Bob Visse, director of marketing for
Sportsline.com Signs On with Google Adwords
SportsLine.com today announced that it has secured an agreement with Google, enabling Google to place AdWords on the SportsLine.com website.
Google Signing Up AdWords Vendors Right and Left
Google has begun signing up vendors for its AdWords program. First in are two ad networks, Burst Media and Fastclick.