Google+ Pages Bribe Brands with Better Search Results

Google announced today the launch of Google+ Pages for businesses and brands. The new profiles, available to everyone in just two days, will allow customers to like (er, +1) the brand, add it to their Circles to stay informed on updates, and engage with the company on its Google+ page.

Sounds a lot like a Facebook fan page, right?

Except Facebook doesn’t have a search marketing empire to leverage behind its business offerings. Just two weeks after eliminating the “+” operator from searches for supposed usability reasons, Google announced that signing up for a Google+ Page will also hook businesses into Direct Connect. This new search feature lets users to skip right on over to a brand’s profile page by typing +[BRAND NAME] into the Google search engine.

And the search engine implications go further than that. According to the Inside Adwords blog, Google+ Pages will be linked to Adwords accounds. +1s for pages, brands, ads and more will all get “tallied together” and the total will be highlighted in organic and paid search results.

Looks to us like a new era of social search marketing. As AdAge points out, “If Google+ achieves enough scale, and if ads with +1’s garner higher CTRs as expected, then Google+ powered ads will wind up as the most successful form of social advertising online.”

Lesson to businesses? Hop on the Google+ train — and make some friends.



Google+ Pages: connect with all the things you care about
by Vic Gondrota
November 7, 2011

Google, Google SEO, Pay Per Click Marketing, Search Engine Marketing, Search Engine Optimization, Search Engines, Social Media Marketing,