Google is changing the way that AdWords Quality Score is determined, and is increasing the weight given to Landing Page quality and keyword relevance.
How will Google calculate Landing Page “quality”? Most likely by looking at bounce rate, relevant navigation, and the presence of unique and useful content.
Customized Landing Pages that are designed for specific keyword searches will boost your PPC conversions by improving the search experience for your potential customers. And now, they’ll also give you better visibility for the same per-click cost.
Are you interested in testing how customized Landing Pages can improve your PPC conversions?
We can help!
Google Inside AdWords: Ads quality improvements rolling out globally
Monday, October 03, 2011