What exactly is search engine optimization?

What exactly is search engine optimization?

Definition: Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

For an introduction to search engine optimization, including tips and analyses, visit SEO Basics.

For a best practices white paper on search engine optimization, visit Guide to Search Engine Optimization, by C. J. Newton, published by the American Marketing Association (AMA Membership Required).