Google Tweaks its Ranking Algorithm – Freshness Matters

Google announced another significant tweak to their ranking algorithm today, one that they say will make search results “fresher” for about 35% of all searches.

This follows last year’s “Caffeine” update, which was a behind the scenes infrastructure change to allow Google to crawl the web and gather fresh content more quickly.

Now that Google can get to that fresh content faster, they’re building a “freshness” signal into their ranking algorithm.

What types of searches are in the 35% that will be impacted?

  • Recent Events – European Financial Crisis?  Kardashian Hijinks?
  • Recurring Events – Presidential Elections or The Olympics, for example.
  • Frequent Updates – The latest new car models, or Kardashian marriages, perhaps?

Google will continue to modify their proprietary algorithm to serve up the most relevant results… relevance is the cornerstone of their success.

And that’s what make effective search engine optimization a process, not an event.

Reference:
Giving you fresher, more recent search results
11/03/2011 08:19:00 AM
The Official Google Blog
URL: http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

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