Microsoft Aims at the Search Engine Marketplace, Google Signs Up Amazon.com

Microsoft is getting plenty of press as a result of a Reuters interview with Bob Visse, director of marketing for Microsoft’s MSN Internet services division. In the interview, Visse said that Microsoft was making significant investments in developing a better search engine, and specifically referred to Google as a competitor.

Microsoft says to take aim at Google
Reuters, 04.02.03, 4:00 PM ET
PALO ALTO, Calif., April 2 (Reuters) – Microsoft Corp.
Forbes.com

Microsoft preps attack on Google
The Attack of the Killer Vole
By Mike Magee: Thursday 03 April 2003, 07:43
The Inquirer

Microsoft eyeing Google’s territory
World’s No. 1 software maker is looking to capitalize on its technology with search engine venture.
April 2, 2003: 5:16 PM EST
CnnMoney

“PALO ALTO, Calif. (Reuters) – Microsoft Corp., the world’s No. 1 software maker, Wednesday said it is taking aim at privately held Google Inc., the Web-search company that’s so popular its name is used as a verb.”

Google is also making news on its own today, without the help of Microsoft. Several news sources have run stories stating that Google has signed an agreement with Amazon.com to provide its search results and sponsored links (AdWords) to Amazon.com.

Add yet another company to Google’s current list of Adwords partners, which already includes AOL, Ask Jeeves, Netscape, Earthlink, Compuserve, AT&T, BizRate, DealTime, The New York Times, The Washington Post, Yahoo! JAPAN, Libero, NEC Biglobe, NIFTY, BT Openworld, and SportsLine.com.

Google Licenses Web Search and Sponsored Links to Amazon.com
SEATTLE & MOUNTAIN VIEW, Calif.
April 3, 2003
Google Press Release

Amazon signs search deal with Google
By Margaret Kane
Staff Writer, CNET News.com
April 3, 2003, 5:54 AM PT

“Google plans to provide search services and sponsored links to Amazon.com under a multiyear deal the companies announced Thursday.”

Amazon signs search deal with Google
Thursday, April 03, 2003
BusinessWeek online

“Google plans to provide search services and sponsored links to the online retailer under a multiyear deal starting in the next few months.”

Google, Google Adwords, Microsoft Search, Pay Per Click Marketing, Search Engine Marketing, Search Engines,