RealNames Closing, eBay and AOL Renegotiate, and LookSmart PR

It’s funny how something a final as a company closing its doors for good can sneak right up on you. The Washington Post announced today that RealNames is going out of business on Monday, May 13. Now we have to go back and look for the clues we missed. Well, on April 30, SnapNames announced that the RealNames Chairman and CEO was joining the SnapNames Board of Directors. Normally you would think that such an announcement was good news for RealNames and would possibly lead to a strong alliance between the two companies. We’ll have to wait a little bit longer to see what’s going to happen. At any rate, RealNames was never a very useful service. We have used RealNames with our clients who are starting out in the Internet business, in order to demonstrate a committment to protecting their brand names, in their efforts to secure a trademark. RealNames isn’t really a traffic generator.

By the way, if you are in the process of establishing a brand and you hope to get a trademark, BUY EVERY VERSION OF YOUR BRAND as a url that you can find. This is staking out your territory. Don’t do something stupid like making them all point to different websites though. Just buy them so that your competition can’t. That includes .org, .net., .com., .us, .ws, .cc. .info, and everything else. If you are “Littig Manufacturing”, buy littigmanufacturing.everything and littig-manufacturing.everything. If you are really thinking long-term, consider buying littig-manufacturing-sucks.everything too!

RealNames Going Out Of Business, Shutting Down Keywords
By David McGuire Staff Writer
Saturday, May 11, 2002; 9:28 AM

Other than the RealNames announcement, there was no earth-shattering news like we had last week. On the 7th, LookSmart made a grab for attention by announcing that they would be working more closely with InfoSpace, the creater of pay-per-click loaded meta search engines.

LookSmart Broadens InfoSpace Deal
internetnews Advertising Report
May 7, 2002 | Advertising Report Archives
By Christopher Saunders

AOL also stayed in the news because of negotiations with eBay over Ad rates.

eBay, AOL renegotiate marketing pact
By Troy Wolverton
Staff Writer, CNET
May 10, 2002, 11:45 AM PT
eBay has amended its marketing deal with AOL Time Warner, decreasing its future payments and making them contingent on performance.

Finally, there is a neat story from Reuters about McDonalds putting Internet terminals at their restaurants in Japan – the headine indicates Google’s progress in becomming the world’s dominant search engine (it already is the world’s most useful one). It seems that the press are starting to take notice.

Domain Names, Pay Per Click Marketing, Search Engine Marketing, Search Engines,