Google’s New “Caffeine” Search

Google recently announced that they’re testing the “next-generation infrastructure” for… code named Caffeine. This is a continuation of Google’s on-going effort to deliver the most comprehensive and relevant results possible. Although they make refinements on a constant basis, Google hasn’t made a dramatic update of this magnitude since 2006 according to Matt Cutts, a senior engineer at Google who spearheads their strategies for search.

Here’s a quote from Google’s Webmaster Central Blog announcing the news:

“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.

This is not a change directly related to Google’s user interface (see Bing) or their search algorithm… it’s focused on improving their infrastructure for the way in which they index websites. Cutts recently said Google’s indexing needs to be more “powerful, flexible, and robust”… setting the stage for possible future improvements like real time and semantic search.

As usual, Google is not very forthcoming on specific details around the indexing changes, and they expect the impact on organic rankings to be minimal. It’s a refreshing change for Google to provide a developer preview and to solicit feedback from the online community as mentioned above. They have not yet confirmed when Caffeine will move from the beta stage to full launch.

We’ll keep you posted as the beta test moves forward and details emerge. In the meantime, you should continue to do what we’ve always recommended as Google continues to alter the playing field in order to maintain their dominance in search… focus on quality content, clean code, and maximum link popularity to drive organic ranking and lead generation.

Visit Google Caffeine ( now.

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