Google Adwords is rolling out a new feature in the US and UK: the ability to add call tracking to your pay-per-click ads.
The service will allow users to bid on their maximum cost-per-phone-call (CPP) starting at $1. Together with the cost-per-click (CPC) and Quality Score, this will determine the ad’s position. Ads will then be assigned a toll-free Google forwarding number displayed with the advertisement.
The mobile-friendly rollout comes alongside a beta rollout of new Dynamic Search Ads and follows a number of new features launched since the summer including increased location-based targeting and improved Call Metrics. The move also follows a 28 percent surge in Google PPC profits last quarter.
Reference: Introducing bid-per-call in AdWords
Tuesday, October 25, 2011