Yahoo! Launches FareChase – Takes on Orbitz and Others

Yahoo! launched Yahoo! FareChase today. FareChase enables users to search for airline tickets. Yahoo! will also be integrating the FareChase results into the standard search results. [Update: Yahoo! shut down FareChase in 2009 in favor of Yahoo! Travel.]

Things get complicated when one of the gatekeepers to the web starts to offer its own products in competition with web businesses. How will Yahoo! manage to play fair with the likes of Orbitz?

I assume Google is watching. I wonder what industry will be the next in line. Hopefully they won’t create a Therapist Finder.

Press Release: Yahoo! FareChase Now Combines the Power of Search, Community and Interactive Maps to Help Travelers Plan Their Ideal Trip
Yahoo! FareChase Integrates a Suite of Yahoo! Products to Provide Travelers with Both Comprehensive Pricing Information and Insight Into the Experiences of Fellow Travelers
SUNNYVALE, California
Apr 12, 2006

Search Engines, Yahoo! SEO,