AskJeeves.com Becomes Ask.com, Drops Jeeves

AskJeeves.com just became Ask.com, retiring its butler mascot and question-format search in favor of an uncluttered main page and improved search technology. In sum, Ask.com tried to make news in the search engine world by doing some rebranding, and it worked.

Official Press Release:
The New Ask.com Unveiled: New Site, New Brand, New Tools
Innovative Search Tools, Advanced Search Technology and Sleek Design Help Users Search Faster
OAKLAND, Calif., Feb. 27, 2006
Ask.com

With search site relaunch, Jeeves loses top billing

By Elinor Mills
Staff Writer, CNET News.com
February 26, 2006, 9:00 PM PST

Search Engines,