Disney Signs on with Google AdWords

Google announced via press release that they have made an agreement with Disney to syndicate the Google search results and Adwords listings on Disney’s Go.com. In addition, Google will provide site-specific search engines and Adwords links to Disney.com, Movies.com and FamilyFun.com beginning in the Spring.

Google’s search results will now be displayed on Yahoo!, AOL, Netscape, Go.com, Alexa, iWon.com, Earthlink (when you select “The Web” as a search option), and Compuserve.

The arrangement with Disney does not include Google’s Content-Targeted Advertising program.

Google to Provide Web Search and Targeted Sponsored Links to Walt Disney Internet Group Web Properties – Disney.com, FamilyFun.com, Go.com and Movies.com
NORTH HOLLYWOOD, Calif. & MOUNTAIN VIEW, Calif.
March 10, 2003
Google Press Release

Google, Google Adwords, Pay Per Click Marketing, Search Engine Marketing, Search Engines,