Google Launches Content-Targeted Advertising

Google announced today the launching of a new service called Google Content-Targeted Advertising. Through the new service, Google is feeding its Adwords Program ads to content-based websites. For about a year now, Google has run its Adwords Program as a way for websites to place text ads in the search results of Google and its partners. Today’s announcement places Google in an entirely new market.

According to Google, “unlike other paid listing services, Google’s innovative advertising technology gauges user response in the form of click-through rates to determine the order in which ads are shown. Users see the most relevant advertising first and advertisers are rewarded with average click-through rates at least five times higher than the industry average for traditional banner ads.”

Today, you can purchase text ads on Knight Ridder Digital properties (San Jose Mercury News, Detroit Free Press, Miami Herald, and Philadelphia Inquirer) and on HowStuffWorks.com, as well as on Google Groups through the program.

Google’s current list of Adwords partners includes AOL, Ask Jeeves, Netscape, Earthlink, Compuserve, AT&T, BizRate, DealTime, The New York Times, The Washington Post, Yahoo! JAPAN, Libero, NEC Biglobe, NIFTY and BT Openworld.

Google’s search results are currently displayed on Yahoo!, AOL, Netscape, Alexa, iWon.com, Earthlink (when you select “The Web” as a search option), and Compuserve

Google Builds World’s Largest Advertising and Search Monetization Program
Company introduces automated content-targeted ads; Advertising customer base surpasses 100,000
MOUNTAIN VIEW, Calif.
March 4, 2003

Google, Google Adwords, Internet Marketing, Pay Per Click Marketing, Search Engine Marketing,