Google Partners with Ask Jeeves and The FTC Goes After the Major Search Engines

The significant event in the past week was the announcement by Google and Ask Jeeves that they had formed a partnership, and that Overture would no longer be providing sponsored results on AskJeeves properties. You can read about it below.

Ask Jeeves Partners with Google, Drops Overture
Thu Jul 18, 4:43 PM ET
EMERYVILLE, Calif. (Reuters)

Ask Jeeves partners with Google, drops Overture

Internet search firm sees partnership generating revenue of US$100m over three years.

The Internet search company Ask Jeeves Inc. on Thursday said it partnered with the popular search engine Google Inc to provide advertisements on its Web site, replacing a partnership with advertising company Overture Services Inc.The company said the new partnership will produce more than $100 million in revenues, which will be shared over three years between the two companies. Specific terms of the revenue sharing agreement were not disclosed.In a statement, Ask Jeeves Chief Executive Skip Battle said its decision to drop Overture and sign on with Google was purely financial, with Google offering better terms.He estimated that Ask Jeeve’s revenues from paid listings will double between the third and the fourth quarter as a result of the new partnership with Google.Internet search companies are increasingly turning to paid listings, or ads, as a way to bolster their revenue. Paid listings typically appear at the top of the page when a person enters a term in a search box, and they have become one of the few areas of Internet advertising that are thriving.

Ask Jeeves Reports Loss, Higher Revenues
Thu Jul 18, 5:58 PM ET
EMERYVILLE, Calif. (Reuters)

Overture shares lose over 12 pct on loss of Ask Jeeves
7/19/02 12:28 PM
LOS ANGELES, July 19 (Reuters)
Page No Longer Available

There have also been some very nice articles written about the culture and leadership at Google. Read Jason Pontin’s article, written for, to get inside the head of Sergey Brin, cofounder of Google.

Dinner with the mind behind the mind of God
By Jason Pontin
July 16, 2002
A meeting with Sergey Brin, cofounder of Google, at the Russian Tea Room in San Francisco.

For those of you who follow the financial health of the search engine companies, the news about Inktomi cutting its workforce will be interesting.

Inktomi Cuts 40% of Remaining Work Force Amid Widened Loss
Wed Jul 17,10:40 PM ET
Page No Longer Available

The AP story about the interviews they did with the major search engines after the FTC report was released has been picked up by some more major news organizations. Read their unique takes below.

FTC Seeks Info on Search Engines
Filed at 8:50 a.m. ET
The New York Times
Page No Longer Available

Search engines slow to show how money influences results
Michael Liedtke
Associated Press
Published Jul 12, 2002
Page No Longer Available

Finally, Jim Hu from ZDNet News has documented a practice that has probably already annoyed you, Yahoo’s new online advertising offerings.

Yahoo counts on in-your-face ads
By Jim Hu
Special to ZDNet News
July 15, 2002, 8:35 AM PT
Web portal Yahoo on Monday said it has signed agreements with four Web technology companies, hoping to strengthen its online advertising offerings.

Google, Internet Marketing, Pay Per Click Marketing, Search Engine Marketing, Search Engines, Yahoo!,