Google Extends and Expands Relationship with Yahoo!

The speculation over whether or not Yahoo! and Google will renew their deal whereby Google provides search engine results to Yahoo! when an exact match for a phrase is not found in the Yahoo! directory will continue. Today, Yahoo! announced that they have extended their deal with Google until the end of September.

Yahoo earnings back in black
By Jim Hu
Staff Writer, CNET
July 10, 2002, 2:35 PM PT
The very last sentence says, “Yahoo also said it extended a deal to carry Google’s search listings as a backup for its own search directory until September.”

Google, Pay Per Click Marketing, Search Engine Marketing, Yahoo!,