AltaVista and Overture Renew their Vows

AltaVista and Overture renewed their agreement. Overture provides three of the four listings that appear under “Products and Services” in the AltaVista search results. The first results is a paid AltaVista advertisement, managed by DoubleClick. Today’s announcement looks like something new (it is a press release after all), but in reality, it is just an extension of the agreement.

Here’s the press release from BusinessWire (

AltaVista Taps Overture to Deliver Pay-For-Performance Listings on its North American Search Sites

Industry-Leading Provider of Paid Search Listings Will Continue to Power’s “Products and Services” Section Under New 12-Month Agreement

PASADENA & PALO ALTO, Calif.–May 30, 2002– Overture Services, Inc. (Nasdaq:OVER), the world’s leading provider of Pay-For-Performance search to Web sites across the Internet, and AltaVista Company, a leading global provider of search services and software, and a majority-owned operating company of CMGI, Inc. (Nasdaq:CMGI), have entered into a one-year agreement in which Overture will distribute its high-quality Pay-For-Performance search listings to the ‘Products and Services’ section on AltaVista’s North American sites.

Under the terms of the agreement, Overture will provide its top three editorially reviewed search results under the heading ‘Products and Services’ to users of AltaVista’s U.S. and Canadian search sites ( and These sponsored search listings are clearly marked and do not appear in AltaVista’s editorial Internet search results. AltaVista’s relevancy-ranked Internet search results are delivered to users based solely on the company’s patented relevancy algorithms and are culled from its full-text index of more than 600 million URLs, 140 million multimedia files and countless AltaVista Shortcuts(TM) to proprietary databases and the ‘Invisible Web.’

The companies’ original Pay-For-Performance search distribution agreement, which recently came up for renewal, was signed in November of 2000. This new agreement expands the scope of the relationship to include AltaVista’s Canadian search site. AltaVista and Overture have also announced agreements to serve users of AltaVista’s German and UK-based Internet search sites ( and

“AltaVista has been a terrific partner and we are pleased to continue our relationship with this popular search destination,” said John Gentry, senior vice president and general manager, affiliate business group, Overture. “AltaVista has been a leader in search innovation and we look forward to continuing to complement its comprehensive Internet search product with our high-quality search listings.”

“We are committed to providing our users with an easy and highly effective way to find everything they need on the Web — from timely news and information resources to pricing and availability on today’s most popular products and services,” said Fred Bullock, chief marketing officer for AltaVista’s Internet search division. “As the market leader in Pay-For-Performance search, Overture is a key partner in meeting that commitment.”

Overture’s Pay-For-Performance search results are generated by Overture’s 60,000 advertisers who bid for placement on keywords that are relevant to their businesses. These listings are carefully screened by Overture’s 100-person editorial team before being distributed to the company’s affiliate partner network, which includes many of the Internet’s most popular destination sites and ISPs.

About Overture
Overture (Nasdaq:OVER), formerly known as GoTo, is the world leader in Pay-For-Performance search on the Internet. The company created the market for Pay-For-Performance search by redefining how businesses market online. In the first quarter of 2002, Overture facilitated more than 587 million paid introductions on a worldwide basis between consumers and its approximately 60,000 advertisers, who bid for placement on relevant search results and pay Overture only when a consumer clicks on their listing. Following a rigorous screening for user relevance by Overture’s 100-person editorial team, the company distributes its search results to tens of thousands of sites across the Internet, including AltaVista, MSN, Lycos and Yahoo! making it the largest Pay-For-Performance search and advertising network on the Internet. Overture is based in Pasadena, California, with offices in New York, San Francisco and the UK, Germany and Ireland. For more information, visit

Overture and Pay-For-Performance are service marks of Overture Services Inc.

About AltaVista Company
AltaVista is a leading global provider of search services and software. The company’s patented technology continues to set the pace, making AltaVista a leading search engine among Web users and premier provider of high-powered search software to intranet, enterprise and e-commerce clients around the globe. AltaVista is a majority-owned operating company of CMGI, Inc. (Nasdaq:CMGI). For more information, see and

AltaVista is a registered trademark of AltaVista Company.

This press release contains forward-looking statements within the meaning of the federal securities laws. These forward-looking statements include without limitation statements that AltaVista’s users will want to use Overture search results, that advertisers and businesses will want to participate in Overture’s search results that appear on AltaVista’s Web site by seeking enhanced placement in the search results and that Overture will continue to complement AltaVista’s search product. These forward-looking statements are subject to risks and uncertainties that could cause actual results and events to differ materially from those described in the forward looking statements. These risks and uncertainties include, among others, AltaVista’s products and technologies may not successfully interoperate with those of Overture’s or other third parties, the implementation may not be successful or generate revenue for Overture or AltaVista or yield economic benefits to Overture or AltaVista, the risk that Overture’s advertisers and businesses may not want traffic from AltaVista and the risk that AltaVista’s users may not click on Overture’s search results. For a discussion of other risks that could cause actual results or events to differ materially from such forward-looking statements, see (i) the discussion of “Risks That Could Affect Our Financial Condition and Results of Operations” in Overture’s 10-Q filing with the SEC for the period ended March 31, 2002 and (ii) CMGI, Inc.’s filings with the SEC, including its Quarterly Report on Form 10-Q for the most recently ended quarter. Overture and AltaVista undertake no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

Pay Per Click Marketing, Search Engine Marketing, Search Engines,