AH-HA.com aka Enhance Interactive

Pages in [Guides]

Ah-Ha.com (aka Enhance Interactive) has come and gone, but we really liked them. They were some nice folks from Utah. So we've left this profile and interview up for posterity.

FROM 2001: It Beats Overture On Price And Features.

There was a time when you could by visits from GoTo.com for a penny each. Since GoTo.com / Overture raised the minimum price, Ah-Ha.com is the best alternative for ROI on cost per click advertising. And you may get lucky and win a keyword phrase for free (at least until someone buys it).

Ah-Ha also offers several interesting options, including their “LogoLink” program, which allows you to place your logo next to your search listings on their partner sites.

Don’t expect your hit-counter to go crazy though. Ah-Ha doesn’t generate the same volumes of traffic that their main competitor, Overture, does. And, they’re still working some of the bugs out of their administration software. You will be unable to track your impressions (you will be able to track your click-throughs, but not the total impressions).

Ah-Ha Search Engine Analysis

URL:
http://www.ah-ha.com

FREE ADD URL:
http://www.ah-ha.com/list/list_addurl.asp

THE KEY:
Do a ROI analysis before buying any visitors. Sign up for the “LogoLink” program and be a top-three bidder.

DIRECTORY:
Like DogPile and GoTo.com/Overture, Ah-Ha.com has no directory. What appears at first glance to be a directory is really a bunch of shortcut searches.

SEARCH RESULTS:
The search results are paid listings, unless none has been purchased. In that event, the results are ah-ha database results.

RELATIONSHIPS:
Currently Ah-Ha has relationships with hundreds of 2nd and 3rd tier search engines and gets 5-7 million searches every day (examples include Mamma, DogPile, Search123, abcSearch, TurboFind, SureSeeker, BigWhat, InfoSpace, and SearchRocket).

They also have two flag-ship relationships with AltaVista and LookSmart. On both, the top three Ah-Ha bidders who have also signed up for a service called “LogoLink” have their logos and 70-80 character descriptions displayed in the right-hand column. The “LogoLink” program is $9.95/month. Don’t count on seeing your ads on AltaVista and LookSmart too often though. Both conpanies rotate different advertisers through their space.

FROM 2003: Ah-Ha.com Is Now Enhance Interactive

In March of 2003, Marchex purchased ah-ha.com and rebranded it, naming the new company Enhance Interactive. Our CEO, C. J. Newton, spoke with Mark Peterson about the changes, and we present the conversation below.

There was a time when you could buy visits from GoTo.com for a penny each. Since GoTo.com / Overture raised the minimum price, Enhance Interactive is a solid alternative for ROI on cost per click advertising.

Enhance Interactive also offers several interesting options, including their “LogoLink” program, which allows you to place your logo next to your search listings on their partner sites.

Don’t expect your hit-counter to go crazy though. Enhance Interactive doesn’t generate the same volumes of traffic that their main competitor, Overture, does. And, they’re still working some of the bugs out of their administration software. You will be unable to track your impressions (you will be able to track your click-throughs, but not the total impressions).

March 2004 Interview With Enhance Interactive’s Mark Peterson

C. J.: What is the Enhance Interactive business today?

Mark: Enhance Interactive is a leading provider of pay-for-performance search engine marketing services, including Paid Listings, Contextual Advertising, and Guaranteed Inclusion. The company provides its services to a growing roster of more than 10,000 client organizations, through a distribution platform of several hundred search engines and directories.

C. J.: Is it the same business and approach as Ah-ha.com?

Mark: To a large degree, yes. The intent of the December 2003 re-branding was primarily to better reflect the company’s core business: Providing an ideal enhancement or complement for clients already advertising with the biggest players in the space: Google and Yahoo!-owned Overture. Enhance Interactive also provides a low-cost point-of-entry for companies new to PPC advertising. In its earliest days, ah-ha.com was a consumer facing search engine (‘ah-ha, I found it,’ being the idea), but the evolution toward its current model brought about the recent decision to apply a more fitting name.

C. J.: What’s different now, versus what everyone knew about ah-ha?

Mark: In addition to nomenclature, the company has grown and has added services, such as keyword matching (designed to increase exposure of ads by turning up listings on related terms), along with an interface supporting simultaneous management of multiple listings.

C. J.: Can you describe your distribution (incorporating recognized, traffic-generating sites, if possible)?

Mark: Enhance Interactive provides its roster of more than 10,000 clients with a distribution platform of hundreds of search engines and directories. These include larger organizations, such as MSN, Excite, and EarthLink, along with a growing network of complementary distribution partners.

C. J.: Is LogoLinks still available and active?

Yes – many clients continue to request this value-added service, with feedback continuing to be very positive.

News Release: March 5, 2003 – Marchex announces acquisition of ah-ha.com, a leading provider of merchant services including paid search results and other commerce-related services.
http://www.marchex.com/press.html#news1